Fireside Blog


Social Media Tools to Create a Consistent Sharing Strategy

seangarcia@bayoufiremedia.com Garcia - Friday, January 29, 2016

Social media is great when it comes to strengthen the impact of your brand. But then, it is a wasteland of productivity for many especially those who fail to have a proper strategy. Besides, generating the buzz around your content is easier said than done. That said, it is not a bad marketing channel. Rather the opposite.


Used properly, social media can help you establish your brand’s authority, which in turn, helps you to gain subscribers, sell products, and improve your revenue. It is therefore no surprize that almost all businesses (8 out of 10 small to mid-size businesses) are jumping onto the social media bandwagon.


In a report published by Social Media Examiner, it was found that 92 percent of marketers put high value on social media to attract and engage their target audience. Another 2014 Econsultancy study found that 71 percent of businesses plan to increase their social media marketing budgets to expand their market reach and improve brand reputation.


However, only a small amount of businesses can actually do that. The problem with it is that very few businesses use social media efficiently for their businesses. Managing your website and the other aspects of your online business usually demands a lot of time and effort. It therefore becomes a challenge for many to invest quality time.


You need plan your social media marketing efforts in such a way that you save your time as well as get your intended engagement, traffic, and conversions. And one of the best ways to do is to share better content consistently.


Here are 3 tools to help you do so:


1. Buffer


Buffer is one of the most popular social media tools to create a consistent sharing strategy. But if you are yet to try it, this tool will amaze you with its ease-of-use. Posting content to your social profiles on a regular basis was never easier than this. In fact, more than 2 million marketers are already using Buffer to schedule their social posts.


Using this social media tool you can create individual posting schedule for different social accounts. Add posts to ‘queue’ and Buffer will share your content automatically based on your settings. In addition, you can choose the time and days when you want to post. Better yet, you can manage them all from one single place. In fact, it allows you to share your content on Facebook, Twitter, Pinterest, Google+, and LinkedIn pages at the best possible times all through the day, allowing you to better reach your target audience with your latest updates.


While adding content, Buffer allows you to select the particular social accounts where you want to post. You can even publish the same content to all your social media accounts and/or customize each post to add context.


You can sign up for free and never worry about scheduling your social posts ever again.


2. SocialOomph


SocialOomph is not only a huge time saver, it is among one of those few coolest social media tools you would love to use to manage your Twitter account. While Twitter is a great platform to distribute your content, tweeting constantly is a time-consuming affair. This is where SocialOomph comes in. It allows you to schedule tweets to keep your Twitter streams active and streaming with latest updates and posts that interest your followers. Using SocialOomph, you can even publish tweets for your international followers, regardless of their time zone.


In addition, this social media marketing tool allows you to load up to 500 unique tweets and also make your tweets recurring so that you don’t need to waste your time on ongoing scheduling. You can manage up to five Twitter accounts with for free, making it ideal for marketers with multiple social accounts.


This social media tool also offers two paid packages - SocialOomph Professional that costs $17.97 for 15-days and SocialOomph Twitter Unlimited, costing $6.97 for 15-days. You can also enjoy a 7-day fully functional, free trial of SocialOomph Professional before signing up for the paid package.


3. Edgar


One major problem many social media marketers face is reusing their old content as most social sharing scheduling tools don’t offer such features. Edgar therefore comes across as a perfect solution for recycling your social updates.


All so often, your followers get overwhelmed with the steady flow of new content on social media. People are always posting something new and your followers are more than likely to miss your social update, no matter how interesting it is. Let’s see why:


  • Out of 316 million monthly active users on Twitter only 100 million visit the site daily.
  • Organic reach on Facebook is also declining, dropping to only 2 percent for pages that have over 500,000 likes


The worst stat perhaps comes from Wisemetrics. According to their finding, “half-life of a tweet is 24 minutes,” while it is “90 minutes for a Facebook post.”


It is therefore essential to recycle your social posts on a regular basis to ensure that it reaches to most of your followers and fans who missed it the first time. And Edgar allows you to do it automatically. You can schedule your social media shares, add them to different categories and customize your setting to share certain categories more than others.


At present, you can use Edgar to manage your content on Facebook, Twitter, and LinkedIn. There are annual plans as well as monthly, no-obligation subscriptions and you can cancel your subscription anytime within the first 30 days to get your money back.


Conclusion


While there are many other eminent social media tools that can help you create a consistent sharing strategy, we found these three most interesting. They will help you better engage with your social media fans and followers, which in turn will allow you to gain more followers and drive more organic traffic to your website. And you can do all these and more within a reasonable amount of time. However, do not compromise with the quality of your social content for the sake of automation. Remember automation is just a part of your content sharing strategy; besides, certain things are better done manually.


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