Fireside Blog

How to Use Story Telling in Content Marketing Garcia - Friday, January 29, 2016
Who doesn’t love listening to stories? They say a lot about a person’s journey so far and his future goals. In fact, storytelling is an ancient art that has been used across various domains. It is the fundamental human activity that can be applied to brands as well. If used well, the art of storytelling can work wonders for promoting your brand since it leverages various viral factors such as social sharing, word-of-mouth, and social media in general. This brand perception lies a Read More

Social Media Tools to Create a Consistent Sharing Strategy Garcia - Friday, January 29, 2016
Social media is great when it comes to strengthen the impact of your brand. But then, it is a wasteland of productivity for many especially those who fail to have a proper strategy. Besides, generating the buzz around your content is easier said than done. That said, it is not a bad marketing channel. Rather the opposite. Used properly, social media can help you establish your brand’s authority, which in turn, helps you to gain subscribers, sell products, and improve your r Read More

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